MARKETING
Design
Software
With search engine optimisation (SEO), products & services can be positioned in a targeted manner and the right keywords can be found organically.
Through the right use of search engine advertising, your potential customers what they really want to see.
Social media marketing is important for connecting with your target audience, offering unprecedented opportunities in FMCG, eCommerce and recruitment.
Our creative web design services help you position your company's image in the Internet marketplace with style and technology.
We not only develop your online shop, but also bring a whole range of know-how and experience from many "best practices" to the project.
Specific software transformed - through the automation of individual processes, operations to the development of state-of-the-art platforms.
Web Design, Software, Sales & Marketing
We are consultants, web designers, developers and digital marketing experts.
- Honest, fair and transparent
- Creative, results-oriented and web-based
- Always committed to the latest trends and technologies
Understanding
We start our projects by understanding the scope and requirements. We achieve this by working closely with you to ensure that your vision and philosophy can be implemented in the best possible way.
Teamwork
The final design takes shape and it is at this stage that the idea comes to life, representing the visual concepts. Our creative development team reviews and revises the materials until they meet your objectives.
Planning
At the second kick-off meeting we outline your project, set milestones and agree on project priorities. Now we have a strategic plan that is in line with your original vision and makes your goals achievable.
Go Live
Reviews and tests take place to ensure the quality of your project. Then we present your finished custom project and after approval, your new website is launched and promoted.
What is actually...
Marketing? Marketing?
In today's linguistic usage, marketing is largely synonymous with "sales", the English word for all sales-orientated company activities, and is often used in an even simpler way...
From a strategic business development perspective, marketing refers to a balanced substance-form-promotion principle: striving to achieve the optimum balance between finite corporate resources and seemingly infinite corporate goals.
This can only be implemented through a 100% customer and product focus, because proper marketing promotes, shapes and leads a company.
- 100% customer-oriented
- Substance: analysis, advice, understanding
- Materialism: quantity, quality, strategy
- Control: goals, values, adjustments
Designs
Years of experience
Project hours
Coffee
Completed projects
Step 1: Analysis
Before a contract is signed, we look under the bonnet of your business. With a detailed assessment and report on your current SEO situation and what is already working and what is not. More importantly, what opportunities have we found for noticeable growth?
Step 2: Strategy kick-off or strategy workshop
As soon as the analysis, including your backlink rating and your competitive profile, is complete, we go on the offensive. For complex and extensive marketing projects, a joint marketing workshop is also conducted. You have the expertise we urgently need to support your online marketing strategy with our years of expertise.
Step 3: Implementation
Finally, it's time to get to work and implement the digital marketing strategy you've developed. Depending on your needs, this may include further keyword research, content creation/optimisation, technical clean-up, link building and more.
Step 4: Plan-Do-Check-Act-Repeat
As your findability continues to rise and you watch the sales roll in, we implement SEO copy, prepare your website for Google updates, continuously analyse and optimise your performance and monitor your competitive situation. We direct and optimise your lead and customer flows and constantly put our SEO efforts to the test to keep driving traffic to your organic performance.
Your agency for digital marketing | design | performance | e-commerce
HellYes is your partner for balanced, integral and high-performance online marketing for your services and products.
Digital marketing is now at the heart of all marketing - it has evolved from "one" of the tasks of marketing to "the one" task of marketing. Digital marketing is now at the heart of all marketing - it has evolved from "one" of the tasks of marketing to "the one" task of marketing.
Digital marketing is a broad umbrella term that covers many areas, from SEO to blog writing and sales channels to budgets. We help you understand the key pillars of online digital marketing so you can develop your own digital marketing strategy to optimise advertising across online channels such as search engines, your websites, social media, email and mobile apps.
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and reach potential customers via the internet and other forms of digital communication:
- Search engines
- Websites
- Social media
- Mobile apps
- Text messages
- Advertising on the Internet
In short, if a marketing campaign uses any of the above online media channels, it is digital marketing.
Consumers today rely heavily on digital means to research products. According to HubSpot Research, 77 % of customers research a brand online before contacting it. Meanwhile, 51 % of consumers say they use Google to learn about products before making a purchase.
Digital marketing uses a range of strategies to reach customers, whether it's to entice them to make a purchase, increase brand awareness or simply engage with your brand.
Modern digital marketing encompasses a broad system of channels, including:
- Social media content marketing
- Website marketing
- SEO (search engine optimisation)
- PPC advertising (Pay per Click)
To realise the true potential of digital marketing, at HellYes we dive into a vast cross-marketing channel digital world to discover strategies that create impact by activating your target audience - in other words, engagement marketing.
Engagement marketing is a way to design meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, position yourself as a thought leader and put your business front and centre when the customer is ready to buy.
Are you familiar with B2B and B2C, and do you know how they differ? B2B means business-to-business, while B2C stands for business-to-consumer. It is important that your marketing strategy is aligned with both target groups.
Communication and messages.
In B2B marketing, you focus on addressing business partners directly and building business relationships, while B2C marketing focuses on end customers and their needs.
In the B2B segment, the focus is on factual information, professional language and terminology - here, things can be formal and precise. In the B2C segment, on the other hand, the focus is on attracting customers, brand awareness and telling a compelling story.
You have certainly heard of B2B and B2C, but do you know the differences between the two? B2B stands for business-to-business, while B2C stands for business-to-consumer. So your marketing activities must be adapted to and geared towards both target groups.
Language and messaging.
With B2B marketing, you focus on directly targeting and trading with other businesses, whereas with B2C marketing you are more likely to target consumers and customers.
In B2B marketing, for example, you focus more on messages that inform your potential customers and use professional language and terminology - you can be formal and direct. With B2C marketing, the focus is more on enticing customers, creating brand awareness and telling a story.
Decision-making.
Another important difference is the decision-making process. In B2C, the customer can make a decision to buy from you relatively quickly. Of course, you first have to earn the customer's trust through your digital marketing strategy. But one person is often the only decision-maker, especially if you are selling an item like clothes or kitchen appliances. With more expensive products like holidays, it can get more complicated. But the buying process is faster and less complicated.
In B2B marketing, a company may have to convince several stakeholders - you could sell building materials directly to large construction companies and compete with similar suppliers. Ultimately, it comes down to knowing your target customers and tailoring your marketing to them.
Someone who stops advertising to save money is like someone who stops a clock to save time. Someone who stops advertising to save money is like someone who stops a clock to save time.
The advantages of digital marketing. The advantages of digital marketing.
Digital marketing can help you get to know your target audience, learn important information about them and provide metrics that give your marketing team credibility. The benefits of online digital marketing include:
Digital marketing offers the perfect opportunity to get to know and engage with your target audience. You can test offers and messages and get an insight into the peak times your website is visited.
If you have a social media strategy - and you really should - you can build relationships with your audience faster and easier.
Tune into your audience and you build credibility that can set you apart from the competition.
Compared to traditional marketing methods, digital marketing is a very favourable alterntaive. There are fewer administrative overheads.
At HellYes you can get an elegant and professional website for a relatively low cost or pay more for customised and individual designs. You can set up social media accounts for free and partner with an email newsletter provider at a great price.
Digital marketing is very cost-effective and suitable for even the smallest businesses.
With digital marketing, you have an enormous reach. You can connect with customers on the other side of the world and in different time zones as seamlessly as if you were placing an ad in the local newspaper - which is even easier.
You can expand your market reach and grow your business in ways that seemed impossible before.
With digital marketing, you can move quickly, fluidly and agilely. Try different strategies, evaluate the results and try something different next month - or next week.
You get access to real-time data that helps you make business decisions - you don't have to wait weeks to see the results of a campaign.
Your marketing needs to use cross-channel capabilities from teams with different skills to target customers where they are. For example, each social media platform has different audiences and expectations, so marketing for each platform may look different. This includes voice design, tone, imagery, frequency, offers and scheduling of your posts.
Digital marketing offers a wide range of metrics that you can use to determine the effectiveness of your marketing.
First, set your goals for each channel and determine the metrics you want to see for those channels. You can track the number of conversions and leads, visits to your website and much more - giving you lots of valuable insights to help you grow your business.
What are the different types of digital online marketing? What are the different types of digital online marketing?
Digital marketing encompasses a vast network of digital touchpoints that customers interact with multiple times a day. To use each of these channels properly, you need to understand each one.
Also known as pay-per-click (PPC) advertising - usually refers to the sponsored results at the top or side of a search engine results page (SERP). These ads are charged for each click and can be designed to appear when specific search terms are entered.
Advantages of SEA.
Essentially, your ads are targeted to audiences who are looking for a specific product, brand, service or item. These ads can be extremely effective as they rely on data gathered from people's online behaviour and are designed to drive website traffic by sending relevant ads to the right people at the right time. These ads also include retargeting, which means that marketing automation tools can create unique, personalised, cross-platform ads based on customers' actions.
Disadvantages of SEA.
The disadvantages of PPC include cost and labour. You can spend what you want, but the costs can add up quickly. Campaigns can also take a lot of time and often need to be monitored and optimised.
SEO is the process of optimising the content, technical structure and reach of your website so that your pages appear at the top of a search engine results page for a specific set of keywords.
Advantages of SEO.
Organic online traffic achieved through SEO has a huge impact on search rankings and therefore also on organic website traffic. By using keywords and phrases, you can use SEO to massively increase your visibility and build a lasting customer relationship. SEO is defined as increasing a website's ranking in online search results, and therefore organic website traffic, through the use of popular keywords and phrases. Strong SEO strategies have an enormous impact on digital marketing campaigns, because visibility is the first step towards a lasting customer relationship.
Disadvantages of SEO.
You may apply an SEO strategy to your website and not see much change immediately, so patience is required. Updates to the Google algorithm can also affect your rankings - which could mean you need to change your strategy.
HellYes specialises in high-performance search engine optimisation. We look forward to supporting you in the implementation of your marketing strategy.
Effective content marketing is not superficially recognisable as advertising, but rather serves to educate and inspire your target audience and consumers who are looking for information. By offering content that is relevant to your audience, you can establish yourself as a thought leader and trusted source of information.
Advantages of content marketing.
Content marketing brings three times more leads than paid search engine advertising. So the extra effort is worth it - whether it's creating blog posts, information guides, white papers or other types of content.
Disadvantages of content marketing.
The challenges for many companies are many: finding resources, creating something that stands out from the competition, and maintaining momentum.
Social media is ubiquitous, so your business needs to be active on multiple platforms. However, the key to effective social media marketing goes far beyond simply having a few social media accounts.
Advantages of social media marketing.
You need to use your social channels properly and effectively - the more your audience is encouraged to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers.
Disadvantages of social media marketing.
It is worth varying the content on the different platforms - what works well on Twitter may not be as effective on the more visual Instagram. A common mistake made by businesses using social media is not posting frequently or getting the tone of the posts completely wrong. Again, know your audience and what they want.
Read here more about HellYes Social Media Marketing.
After more than two decades, email is still one of the fastest and most direct ways to reach customers with important information. Today, successful email campaigns need to be incredibly engaging, relevant, informative and entertaining to avoid getting lost in your customers' inboxes.
To be successful, your marketing emails should meet five key characteristics. They must be
- Trustworthy
- Relevant
- Conversation
- Coordinated across channels
- Strategic
Timing and scheduling are important - don't bombard your customers' and target audience's inbox with repetitive or irrelevant messages, or they might hit the unsubscribe button.
Mobile devices are in our pockets, next to our beds and constantly checked throughout the day. This makes mobile marketing incredibly important - two-thirds of consumers can remember a specific brand they've promoted on mobile in the last week - but mobile is also very nuanced, given how intimate it is.
Advantages of mobile marketing.
SMS, MMS and in-app marketing are all options for reaching your customers on their devices, but beyond that you need to consider coordinating your marketing efforts across your other digital marketing channels.
Disadvantages of mobile marketing.
Data protection remains an issue - be careful when handling customer data. See how mobile marketing can boost your campaign results.
Marketing automation is an integral approach that connects all your digital marketing. Companies that automate lead management see an increase in revenue of 10 % or more in six to nine months. Without it, your campaigns look like an unfinished jigsaw puzzle, missing a crucial piece.
software is used for marketing automation:
- Streamlining marketing tasks and workflows
- Measured values Results
- Calculates the ROI of your digital campaigns
Marketing automation can help you gain valuable insights into which programmes are working and which are not. And it provides metrics that you can use to Be able to demonstrate the impact of digital online marketing on your company's bottom line.
Learn more about the possibilities of the digital marketing.
Don't push people to where you want them to be. Meet them where they are! Don't push people to where you want them to be. Meet them where they are!
Plan your digital marketing programme with HellYes. Plan your digital marketing programme with HellYes.
Begin to roll out your digital marketing programme by first identifying your target audience and goals, then introduce metrics to ensure you are constantly improving.
Today's customers expect a personalised experience at every touchpoint. To achieve this, it is important to understand the demographic, company and technographic characteristics and how you can address their questions and issues.
We use the information about your target group to determine personas and get a clear overview of their distribution channel to set your goals and measurement strategy.
Important metrics are:
- Impressions
- Reach
- Clicks
- Click-through rate (CTR)
- Engagement rate
- Conversions
- Cost per lead (CPL)
- Effective cost per thousand impressions (eCPM)
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- First and multi-touch attribution
- Lifetime Customer Value (LCV)
We develop your marketing measures and work our way into your marketing strategy. Together we make sure you have the right elements in place before the advertising campaigns begin:
- Data Management Systems (DMP)
- Demand-side platforms (DSP)
- Platforms on the procurement side (SSPS)
- Ad exchanges
We tune in to your team, communicate the goals of everyone involved and show you how your sales channels fit into the overall digital marketing concept.
Digital marketing can be used for acquisition, customer care, building customer loyalty and branding. We regularly review your metrics so you know where we're excelling and where there's still potential or a need for continued tweaks and adjustments to perform at your best and position you as a leader in high-demand areas.
Change and growth
Digital Marketing
Our focus
Every web, marketing and e-commerce professional here at HellYes knows the importance of being a customer-focused digital agency that places unparalleled value on building long-term relationships, providing outstanding customer service and developing high-quality web-based solutions.
We are the web design, marketing and e-commerce specialists from Cham. Let our work speak for itself, because we love what we do.
