HellYes - The world of website creation
Digital design and website design
It is well known that someone who calls themselves a designer can mean a variety of things. As designer is an increasingly popular profession, it is easy to get confused by all the job titles that fall under the term design and how they differ from each other.
Digital design is no exception, and if you're considering a career in tech, you've probably come across the term many times. What does digital design actually entail?
We are happy to guide you through the all-encompassing field of digital design and explain what it entails, who is considered a digital designer and how we can support you in this area.
What is digital design? What is digital design?
When you hear digital design, what comes to mind? Is it web design? Maybe UX or UI design? Maybe even graphic design or something more specific like illustration or animation or an eCommerce webshop?
The answer is: everything.
Digital design is a collective term that encompasses several different roles and disciplines. It is the process of designing, looking and feeling the content that people view and interact with your business or employees on a digital interface.
HellYes Digital Design goes a step further than just designing graphics. We are about creating designs for you that are suitable for specific devices, taking into account factors such as usability, interactivity and aesthetic balance.
Each of the tasks that fall within the realm of digital design involves the core task of designing what people see on a screen, but the most common digital design tasks have an interactive element to their work.
With the rapid pace of technological development, we are constantly keeping our digital design skills up to date to ensure that the content you want can meet the changing needs of users.
What is the difference between digital design and graphic design? What is the difference between digital design and graphic design?
Digital design and graphic design are often used interchangeably, but there are some important differences between the two fields. The most important difference lies in the media the two professions work with.
Graphic designers work with both digital and print media and create graphics for various channels such as email marketing or video banners. In contrast, digital designers work exclusively with digital content.
Graphic designers are masters in branding, logo design, designing flyers, brochures and newspaper articles. DeMore specifically, graphic design often describes certain graphics, such as infographics, logos, merchandise, brochures, advertisements and other static visual elements.
Digital designers, on the other hand, are known for developing entire digital experiences with a focus on interactivity, using deeper techniques such as wireframing, user testing, UX, UI and storytelling.
Despite these differences, the skills of the two roles largely overlap. All digital designers at HellYes are capable of performing the tasks of a graphic designer, and all HellYes graphic designers consider themselves digital designers. They are proficient in industry-standard tools for creating digital assets, such as Photoshop, Sketch, AdobeXD and Figma, and have extensive expertise in basic design practices such as colour grading, colour theory or typography.
Today, every form of graphic design is becoming digital design as more and more experiences and products are digitised.
What kind of digital designs are there? What kind of digital designs are there?
Web designers specialise in the visual design and layout of a website or app - including landing pages, PDFs or other standalone pages. This may include some interactive elements, but web designers usually create a static mockup file for developers rather than an interactive prototype.
UX design (user experience) focuses specifically on the functionality and usability of a digital product. During the product design process, the UX designers at HellYes advocate for the user at every stage and conduct regular user testing to ensure that they design a product that is accessible to the user and that they enjoy interacting with. We create wireframes, prototypes and user flows for you.
UI designs are concerned with the look and feel of a digital product and focus on the visual elements of an interface. At HellYes, our UI designers work closely with the UX designers, building on the foundations they have laid to bring the digital interface to life with colour, typography and shapes. They also often create visual style guides and UI pattern libraries to ensure consistency across the product.
This way of working enables us to create first-class designs that seamlessly convince your customers.
Product designers They have very similar tasks to UX designers. However, product designers go beyond the user experience and focus more on the business and the brand, thinking about how the digital product should work, what it will cost and how the product should look in the wider business context. Product designers are often expected to answer the questions that the UX designer asks in the user testing phase.
Interaction designers focus on the points of interaction between users and the product - and on the effect of these interactions. The goal of interaction design is to develop products that enable users to achieve their goals in the best possible way. Interaction designers often use things like sound or animation to enhance the digital experience.
It is also worth noting that the Digital Designer role is often listed on job boards. Depending on the type of company, a digital designer role usually involves any combination of the above tasks and responsibilities.
How do you become a digital designer at HellYes? How do you become a digital designer at HellYes?
Digital designers are in high demand, and as you have seen, there are a number of tasks that come our way for digital designers. It all depends on what skills you bring with you or what interests and strengths you have.
Many love visual work with colour and typography. Others like to address the needs of customers, stakeholders and users. There are countless ways to help you develop new designs and get a feel for which marketing channel you can build on your current strengths together with HellYes.
We work on all the digital design focal points mentioned on the left under the same basic principles. We place the highest value on quality, first-class practices and best practice tools.
We are happy to support you with:
- Theory of colours
- Typography
- Wireframing
- Prototyping
- user verification
- Responsive design
- Tools like Sketch, Adobe XD and Figma
Join the HellYes Digital Design Bootcamp and benefit from the experience, theories and practices as well as the soft skills, tools and strategies for creating successful digital designs.
What can I expect from HellYes Digital Design? What can I expect from HellYes Digital Design?
You can be sure that an investment in working with our digital design team will pay off many times over.
The added value you can expect from HellYes is underpinned by the development team's years of experience.
We regularly update our knowledge to ensure that you always receive the latest design trends and most up-to-date technologies.
Digital design may be an elusive, multi-layered field - but with so much innovation in the field of technology, it's hard to imagine why one would design for any other medium.
For the digital communication and marketing of your company, one thing is certain: you will come to love and appreciate our digital designs.
Print media, especially analogue newspapers, magazines and journals are dying out - all the more important are our digital designers.
If you would like to know more about a collaboration in digital design, web design, shop design, etc., please contact us.
