Social Media Marketing für Ihr Unternehmen
What is social media marketing?
Social media marketing and SEO are effective ways for businesses of all sizes to reach prospects and customers. People discover, experience, follow and buy from brands on social media. So if you're not on platforms like Facebook, Instagram and LinkedIn, you're missing out! Good social media marketing can bring remarkable success to your business by creating engaged brand advocates and driving leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social networks to achieve your marketing and branding goals. But it's not just about setting up business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and content.
For successful social media marketing, you need to consider the following points:
- Maintenance and optimisation of your profiles
- Post images, videos, stories and live videos that represent your brand and engage a relevant audience.
- Respond to comments, shares and likes and monitor your reputation.
- Follow and engage with your followers, customers and influencers to build a community around your brand.
- Social media marketing also includes paid social media advertising, where you can pay for ads to get your business in front of a large number of highly targeted users and serve your SEO.
-Digital Marketing vs. Performance Marketing- -Digital Marketing vs. Performance Marketing-
Advantages of social media marketing
Due to its widespread use and versatility, social media is now one of the most effective free channels for marketing your business and boosting your ads and SEO. Here are some of the specific benefits of social media marketing:
Social media allows you to make your company an active participant in your market. Your profile, your posts and your interactions with users create a likeable personality that your audience can relate to and trust.
Between the link in your profile, the blogpost links in your posts and your ads, social media is a top channel to increase traffic to your website where you can convert visitors into customers. Furthermore, social signals are an indirect SEO factor.
You can also generate leads and conversions directly on these platforms through features such as Instagram/Facebook shops, direct messaging, call-to-action buttons, lead forms and questionnaires on profiles and appointment booking features.
The visual nature of social media platforms allows you to build your visual identity with a large audience and improve brand awareness. And better brand awareness means better results in all your other campaigns.
All social media platforms and ads open up both direct and indirect communication channels with your followers on Facebook and other platforms through which you can network, gather feedback, have discussions and contact people directly.
The larger and more engaged your audience and target group is on social media, the easier it will be for you to achieve your marketing goals.
Statistics on social media marketing
As for the benefits mentioned above, don't just take our word at face value. Let's take a look at some social media marketing statistics that prove the effectiveness:
The average adult spends 2.25 hours on social media every day.
- More than 70 % of people who have had a positive experience with a company on social media recommend that company to their networks.
- Facebook users click on an average of 12 Facebook ads each month.
- 81% of people use Instagram to find out about products and services.
- Almost 80 % of Twitter users feel more positive about a company when they receive a reply to their tweet.
- 4 out of 5 people on LinkedIn make business decisions based on their LinkedIn experience.
- 46% of TikTok users engage with the app without other distractions.
A successful social media marketing strategy looks different for every business, but there are common threads. The most important thing before you run ads or develop a strategy: Know your target audience!
Which platforms they use for your social media marketing, content or ads, when they visit them and why, what content they like, who else they follow, and much more.
Create a brand identity!
What is the message you want to convey to your target audience? How do you want them to feel when they see your content and ads?
Always work with concept and strategy!
Although there is a certain amount of spontaneity on social media, you need a structured content strategy to have a consistent voice and produce quality content on a regular basis.
Place great value on data, analyses and statistics. Knowledge is power!
Quantifiable insights inform your strategy, such as who to reach, what content to share, when best to post and more.
Sporadic is not enough - show regular activity!
Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, keep up to date with engagement for your business, retweet, keep up with trends and maintain accurate profiles.
Pay attention to the inbound approach of social media!
Don't use social media to promote your business. Focus on adding value and building your following through useful and interesting content. This in turn will organically promote your business and others will promote it for you.
Creating your social media marketing plan
Now that you know the basics of a social media marketing strategy, it's time to put it into action. Your social media marketing plan is the roadmap for implementing your strategy. It gives structure to your efforts so you can measure your success and ensure you are using your resources wisely. Learn how to create your social media marketing plan here:
1. choose your platforms.
Orientate yourself on your target group, on the platforms that are popular in your industry and on your Take up only as many platforms as you can actively handle. You can always start with one platform and then slowly add more as you get the hang of it.
2. set goals and targets.
3. report regularly and adapt.
Use the analytics of each platform to find out which posts are generating the most engagement, whether you're getting more followers and how your audience demographics Benefit and expand on what works and scrap what doesn't.
Benefit from our tips and tricks on social media marketing and social media ads.
Are you ready to start marketing on social media? Here are some social media marketing tips to get your social media campaigns started.
As in other areas of online marketing, content is key in social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find helpful and interesting. This includes:
- Instructions, DIY, quick tips and tricks
- Local and industry news
- Data and findings
- Surveys, questions, competitions
- Updates, news and announcements
It also means using the variety of formats that social media offers, including images, videos, stories, live streams, online shops and more.
- Use templates, e.g. social media post templates for holidays and Christmas.
- Stay consistent. Using social media for marketing allows your business to present your brand image on a variety of different social media platforms. While each platform has its own environment and voice, your company's core identity, whether friendly, fun or trustworthy, should remain consistent.
- Don't just post - participate! In other words, don't just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and reply to comments, like, share and comment on posts, start live streams, post polls and questions in real time to spark discussions, and repost others' content.
- Use tools to create great content. Don't let anyone tell you that Instagram is the most visual social media platform. Because they all are! If you want to stand out in users' feeds, you need to accompany your posts with attractive images - photos, illustrations, text turned into art.
- Content creation tools like Canva offer templates and features that allow you to quickly create images that look professional, carry your logo and match your brand.
Don't hesitate to reuse, republish and recycle content. Social media is overflowing with content. So if you want to resonate with your audience, you need to publish good content regularly.
Repurpose:
Create a Facebook post from a customer review, turn a blog post into a series of tweets, distil a case study into a customer spotlight on Instagram; turn a webinar deck into a carousel post on LinkedIn. The possibilities are endless.
Repost
In bulk, but a great way to fill gaps in your content calendar. Repost on Instagram and retweet user-generated and influencer content. You can also curate content from authoritative sources and share these links in your posts.
Recycle
Post your TikTok videos and Instagram reels on YouTube; re-share your most successful blog posts every month to reach new followers; add your Facebook Live recordings to your YouTube channel.
Benefit from our tips and tricks on social media marketing.
We help you show up in the feeds of others, meanwhile filling your feeds with engaging content. We monitor your competitors to keep an eye on them, get ideas that we can incorporate into your strategy and identify gaps and trends.
Follow influencers to stay up to date on trends and educate yourself. Follow brands that share your values or have great content strategies to get inspired and gather new ideas.
You can't determine the success of your social media marketing strategies without tracking data. Google Analytics is a great social media marketing tool that allows you to measure your most successful social media marketing techniques and determine which strategies are better abandoned. Provide your social media marketing campaigns with tracking tags so you can monitor them properly. And be sure to use the analytics features of each social platform to gain even more insight into which of your social content is resonating best with your audience.
Paid social or paid advertising on social media marketing is often underestimated. One of the many reasons to advertise on social media is that it is an extremely cost-effective way to expand your reach. If you play your cards right, you can get your content and offers out to a large audience at very little cost. Most social media platforms offer incredibly granular targeting features that allow you to focus your budget precisely on the people most likely to be interested in your business. We are happy to help you build the right marketing campaign to get started with paid social media marketing in the best possible way for your existing resources:
Facebook ads
Pinterest ads
Instagram ads
The best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches. Below is a brief overview of each platform - their user base, key features, advantages and disadvantages, and content types.
For a comprehensive look at each platform, click here: The biggest, baddest and most popular social media platforms and how to exploit their power.
Facebook is the world's largest social media platform and also one of the largest local business directories. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them and follow brands. Facebook is a great platform for social media marketing:
- Building relationships with existing clients
- Announcement of opening hours changes, events and milestones
- Organisation of discussions and live streams
- Market for baby boomers
Organic reach on Facebook is limited. So if you want to generate leads or find new audiences, Facebook advertising is your best bet.
You may not think of YouTube as a social media marketing channel, but it's just the thing: you can post videos on your channel, share, comment and like other videos, and follow other accounts you like. Plus, a curated feed of recommended videos is available on your homepage. The key to social media marketing on YouTube is not to try to "go viral" but to add value. It is best suited for:
- Tutorials, instructions and explanatory videos Shoppable YouTube livestreams
- Advertising (video ads and display ads on the platform)
- SEO (video dominates the SERP for DIY tutorials!)
Although Instagram came on the scene years after LinkedIn and Twitter, it quickly surpassed those platforms to reach one billion monthly active users in 2018. It is popular for its various content formats, including feed posts, stories, lives, reels and IGTV. People use Instagram to follow influencers and brands they buy from and that support their personal values. Create your Instagram bio and then use it for:
- Social selling and social shopping (lead generation and shopping on social media platforms)
- Influencer marketing
- User-created content
- Corporate culture
The cost of Instagram ads is generally higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it's also an inspiring community that celebrates leadership, learning and core values. As well as being a place to network, find potential clients and share industry knowledge, LinkedIn is also a great place to express your company culture and build your personal brand alongside your company brand. There are a variety of features for LinkedIn company pages that you can use. LinkedIn is a great platform for:
- Attract top talent
- Networking with partners, colleagues and customers
- Share company milestones and culture
- Publication of industry news and insights
Twitter is a wonderfully convoluted network of quick thoughts, useful tidbits and animated discussions. You should be regularly active on any social media platform, but it's especially important here. Many people use Twitter to keep up with news, follow brands and get customer service. Make sure you retweet when a customer has something nice to say about you, and don't forget to answer people's questions when possible. For effective social media marketing on Twitter, you should:
- Follow influencers to stay up to date with news and trends.
- Share a story through a series of tweets in a thread.
- Be available for customer service and frequently asked questions.
Snapchat is not just for teenagers. The largest age group (75 %) is between 13 and 34 years old, and with Snap Maps, geofilters and the partnership with Gannett, Snapchat is more local than you might think. You can't build relationships on the platform, but you can build an audience through funny pictures and short videos. Use Snapchat for:
- Location-based marketing
- App marketing
- Feel good content
TikTok is the fastest growing social media platform of all time. In just five years, it has reached one billion monthly active users. TikTok is best known for dancing, but there are countless popular categories on the platform that continue to grow. Businesses are finding more and more ways to use TikTok as a marketing channel, but remember that the main reason people use TikTok is for entertainment, so make sure your videos are aligned with that. Use TikTok for:
- Participation in current challenges
- Post funny and inspiring videos
- Be approachable
As free and simple as each platform may be, a solid social media marketing strategy requires multiple platforms and often a mix of organic and paid methods. This can be very resource intensive. Social media marketing services come in all shapes and sizes to help businesses get the most out of social media.
Social media management software:
At HellYes, we use the social media management platform HootSuite to ensure full control of your social media accounts at all times and to get advanced analytics.
HellYes is a highly specialised social media marketing agency for the whole of Switzerland. We love to build your reputation for the long term or to achieve fast and impressive results through paid social media advertising (Paid Social and Social Selling).
Just as one platform is not enough for social media marketing, one channel is not enough for all marketing. We help you integrate your social media marketing into your broader strategy, which includes email, website, SEO and more.
Using social media in marketing is more than just improving website traffic and increasing your reach. It turns your business into a personality that your audience can communicate and connect with on a deeper level.
Regardless of which platforms you use and how you use them, it is important to remember that social media is not a platform where you advertise your business. It is a community where you can express your personality, demonstrate your values, share useful information and build your environment. When people naturally follow you and promote your content, there is no need for pitching. And with this approach, you not only achieve your business goals, but also all the other intangibles that provide satisfaction and fulfilment.
