March
20
Using social media for performance marketing: best practices and tips
Social media has become an integral part of performance marketing strategies for businesses of all sizes. With more than 3.8 billion active users worldwide, social media offers a huge potential audience for businesses to target. This blog post discusses some best practices and tips for effectively using social media for performance marketing. By
March
10
Search engine advertising
Search engine advertising, also known as paid search or pay-per-click (PPC) advertising, is a digital marketing strategy that allows businesses to place ads on search engine results pages (SERPs). This type of advertising allows businesses to target specific keywords and phrases and only pay when a user clicks on their ad. How does search engine advertising work? Searchm
