Using social media for performance marketing: best practices and tips
Social media has become an integral part of performance marketing strategies for businesses of all sizes. With more than 3.8 billion active users worldwide, social media offers a huge potential audience for businesses to target. This blog post discusses some best practices and tips for effectively using social media for performance marketing. By
Search engine advertising
Search engine advertising, also known as paid search or pay-per-click (PPC) advertising, is a digital marketing strategy that allows businesses to place ads on search engine results pages (SERPs). This type of advertising allows businesses to target specific keywords and phrases and only pay when a user clicks on their ad. How does search engine advertising work? Searchm
How does social media marketing contribute to the expansion of a company?
Social media is a powerful tool for businesses to reach their target audience and connect with them on a more personal level. In recent years, social media marketing has become an indispensable part of the overall marketing strategy of many businesses, both large and small. In this blog post, we will discuss how social media marketing can contribute to growing
Everything you need to know about Google advertising
Google is the largest search engine in the world with over 3.5 billion searches per day. It's no wonder that businesses want to take advantage of the massive audience by using Google's advertising platform. Google advertising offers businesses the opportunity to target specific demographics and reach potential customers through search results and ads. Google has two main advertising platforms: [&hel
What are the advantages of search engine advertising and how does it work?
The field of search engine marketing (SEM) also includes search engine advertising (SEA). While the aim of search engine optimisation (SEO) is to increase accessibility through the use of keywords, SEA involves inserting paid advertisements directly into search engine results and on partner websites. The term "search engine advertising" is often used as a synonym for "keyword advertising".
Performance Marketing
What is performance marketing: how it works, types and benefits As a marketer (or business), you want to engage your target audience and gain attention for your brand, service or product. You can do this by creating an ad that is displayed to users on social media or in Google search results when they search for specific products. You pay for [...]
Online marketing and its contribution to business success
Over the years, traditional marketing has focused on the 4P's: Product, Price, Promotion and Place. You have no doubt examined these 4 organisational components countless times to determine how to make your business more effective and competitive. Online marketing is considered by many to be a solution that focuses primarily on the letter P, [...]
Reasons why you should hire a professional marketing company
There is no doubt that the majority of your company's branding depends on its digital presence. Since the majority of the population likes to scroll through Inta and surf YouTube, it makes sense to focus on digital marketing. Basically, every marketing campaign uses electronic devices that can be used by marketers to deliver promotional content [...]
What is digital marketing and why is social media important?
Digital marketing Marketers can use any electronic marketing strategies to distribute promotional content and evaluate its effectiveness along the customer journey. Digital marketing is most commonly used to describe promotional activities conducted on a laptop, mobile device, computer or other electronic device. Digital marketing is often referred to as a new
