CPC (Cost per Click)

Cost per click (CPC) is a term from paid advertising where an advertiser pays an amount to a publisher for each click on an ad. CPC is also referred to as pay-per-click (PPC). CPC is used to calculate the cost of displaying users on search engines, the Google Display Network for AdWords, social media platforms and [...]

Search engine advertising

Search engine advertising, also known as paid search or pay-per-click (PPC) advertising, is a digital marketing strategy that allows businesses to place ads on search engine results pages (SERPs). This type of advertising allows businesses to target specific keywords and phrases and only pay when a user clicks on their ad. How does search engine advertising work? Searchm

Everything you need to know about Google advertising

Google is the largest search engine in the world with over 3.5 billion searches per day. It's no wonder that businesses want to take advantage of the massive audience by using Google's advertising platform. Google advertising offers businesses the opportunity to target specific demographics and reach potential customers through search results and ads. Google has two main advertising platforms: [&hel

What are the advantages of search engine advertising and how does it work?

The field of search engine marketing (SEM) also includes search engine advertising (SEA). While the aim of search engine optimisation (SEO) is to increase accessibility through the use of keywords, SEA involves inserting paid advertisements directly into search engine results and on partner websites. The term "search engine advertising" is often used as a synonym for "keyword advertising".