HellYes - Logo Design Agency Switzerland
Branding & Logo Design
Not every logo update requires a 27-page justification like the infamous 2008 Pepsi document that referenced the Earth's magnetic fields. We like to think big, but then space sometimes goes too far. Not every logo update requires a 27-page justification like the infamous 2008 Pepsi document that referenced the Earth's magnetic fields. We like to think big, but then space sometimes goes too far.
Clear. Memorable. Unmistakable. Clear. Memorable. Unmistakable.
Your brand and logo say a lot about who you are as a business. The fine-tuning that goes into your company's logo gives it a special touch that will stick in your customers' subconscious. As experts in the field, we spend a lot of time figuring out which font, colour and image are just right for your corporate identity to create trustworthy logos and memorable designs.
HellYes has helped numerous clients gain recognition for marketing excellence. We respect the trust our clients place in us when we develop their logo, brand, designs and visual identity, and treat each and every project with the importance it deserves. Ultimately, the designs and logos we create together become the visual representation of everything you have built and worked towards as a business.
We don't just look at your tree, but at the forest in which it grows.
Clients include companies in education, technology, food and beverage, health and wellness, consumer products, construction, architecture, non-profit organisations and many other sectors.
With more than 25 years of experience in brand design and logo design for a wide range of industries, our design team at HellYes has both sufficient experience and a variety of new perspectives.
A conventional logo approach in one sector can be a fascinating new approach when applied to another.
In addition to logos, we also design the most creative packaging that embodies our clients' brand identities.
We enjoy the development process with companies and entrepreneurs who are planning for the future and know that good designs and logos can get them there.
If this applies to you, let's get in touch!
How should you decide who to hire for your website or logo design? One approach is to decide what kind of thinking your project requires.
Let's say you need a logo. Many independent graphic designers and companies that offer affordable logo designs are happy to jump in and create concepts for your logo design. But sometimes designers get caught up in executing a design and can't see the forest for the trees.
We ask the right questions.
- How is your company positioned compared to others in the market?
- Who are your ideal customers?
- What appeals to these people?
- What are your goals?
- Why do you do this business at all?
- How is this purpose linked to the design of your brand?
If questions like these are important to you (and they should be), surely no fully automated or freelance graphic designer is suitable for your project.
We think outside the box for you.
We are a full-service agency and love large, complex branding projects that require many different skills.
In-depth market research, competitive analysis, strategy, copywriting, photography, web development, SEO, animation... we bring all sorts of specialisms together under one roof.
All tasks are better coordinated with us than if you were to hire individual specialists yourself. Be clear about what results you are aiming for. Months of meetings about brand ethos can be useful for some companies, but they can slow down others who need results quickly.
In general, the greater the risk for a company if it makes mistakes in branding, the more likely it is to allocate a larger budget and hire an agency.
-Brand Design & Logo Design- -Brand Design & Logo Design-
Corporate design for everyone. HellYes. Corporate design for everyone. HellYes.
We serve small businesses, start-ups, SMEs and large companies that need to look at the big picture when it comes to their graphic design. We place the highest value on working quickly and efficiently. After all, your investment in intelligent branding should have an impact as quickly as possible - and we are convinced that we can help make your company more profitable, more recognisable and more memorable.
Whether you need a corporate identity design or simply a logo design, our process always follows the same steps. This is how we get from a blank sheet of paper to your perfectly fitting branding.
HellYes Design Process. HellYes Design Process.
We will arrange a short meeting and generally talk about your project and your questions. This way we get a feel for you, your requirements and your style.
After our branding consultation, we will send you an offer for the corporate branding package we discussed together.
Every project starts with an in-depth conversation with you about the background of your company, your goals, your target group and your competitors. We discuss who your brand should appeal to and what makes you so special. We pay particular attention to your rough edges - in short, your USPs.
Brand type & company type of your corporate branding.
A symbolic character that fits your organisation
Intangible and unknown for your branding.
Besides your product or service - what is that special something that only you offer?
Features and characteristics for your logo design.
We develop a list of adjectives from which you can choose how you want to be perceived.
Competition and brand perception.
We look at your existing branding - if there is already anything - and analyse your competitors' brand presences. This way we see where we can start and where you can stand out.
Now it gets amusing. Together in a video call or on site, we discuss the concepts we have developed and explain our thoughts and interpretations.
Since we have laid a good foundation for the project, the proposed solutions are usually just right. But if necessary, we can still make some small improvements.
After final acceptance, we provide you with the final graphic files as .eps, .jpg and transparent .png in the agreed formats.
What is Brand Marketing? What is Brand Marketing?
Brand marketing is a long-term, strategic plan to continuously increase the awareness and reputation of your brand and logo. The goal of brand marketing is to attract an ever-growing base of loyal customers. This is achieved by continuously and consistently communicating the identity and values of your brand and logo in a meaningful and engaging way.
Within your business, brand marketing is an all-encompassing, constantly evolving strategy. We define a brand's approach to communication, sales and products, promoting products and services in a way that highlights the overall brand.
Protecting the identity and reputation of your brand and logo is the be-all and end-all of a successful brand marketing strategy.
Aiming high. The goals of brand marketing. Aiming high. The goals of brand marketing.
Brand marketing is primarily about creating brand awareness, recognition, trust and visibility. It is the aspect of marketing that focuses on developing and maintaining the overall reputation of your brand and logo.
Although this is different for every brand, a successful brand marketing strategy can be broken down into a number of specific long-term goals, such as:
Development of a brand identity and brand image.
Recognisability of a business brand through visual elements such as symbols, logos, colours, packaging, etc.
Increase brand awareness.
Customers should recognise and remember your brand and your products.
Developing brand loyalty.
Build a loyal customer base that remains loyal to your brand over time.
Attracting brand ambassadors.
Increase the number of customers who recommend your products or services to others.
Create brand loyalty.
Gain more visitors and interactions for your website, your logo, your product review and higher sales figures by taking the emotions and needs of your target group seriously.
Branding - Design & Creation. Branding - Design & Creation.
An icon is a symbol that immediately shows what the company is about. It helps the viewer to quickly establish a connection.
There are different types of design:
- abstract icons and symbols
- Geometric icons and symbols
- pictorial icons and symbols
- interactive icons and symbols
- custom icons and symbols
- Coat of arms
- Emblems
Each type of symbol has its own meaning and purpose, so it is best to do your research beforehand to find out which symbol suits you and your business best.
A symbol is not a must in the marketing industry, but it can be used to enhance your logo with the right message. Also look at your competitors and pay attention to what icons and symbols they use. Our main goal is to find and choose an icon that reflects your company values and complements well with all other of your design elements.
Typography is very important for your brand and logo as it significantly influences the way your target group perceives your brand.
Typography also has other functions, most importantly it helps to convey the message, tone and values of your brand.
There are 5 broad categories of font families:
- Serif fonts
- Egyptienne writings
- Writing fonts
- Sans serif fonts
- Manuscripts
Each has its own message and purpose. It is important to understand what the different fonts mean so that you can choose one that best expresses your brand values. Furthermore, the font of your logo should reinforce the message that you as a brand want to convey to your target audience.
It is recommended to use classic fonts with bold serifs or completely sans serif fonts for marketing logos.
Choosing the right colour palette not only sets the tone for your overall aesthetic, but also helps your brand connect with your target audience on a deeper level. The colours you choose for your logo are also the emotions and associations you want to evoke.
Let's say you want to convey professionalism and a modern feel to your audience. Black and white are the tools of choice here, and you can choose a third colour to accentuate your otherwise monochrome palette.
But if you want to evoke excitement and creativity, you could choose a colour like red (energy) or orange (success).
Choose a colour palette that stands out, that emphasises the qualities you want your customers to associate with your brand, and use a maximum of three colours.
Your logo will be used on all marketing materials, social media pages, business cards, your website and more.
This means that your logo must look good even if it is reduced or enlarged. Opt for a clear logo layout that clearly delineates the individual design elements.
We look forward to writing new stories together with you and also to working out your logo and corporate design.
For us, brand marketing means promoting your brand's products or services in a way that enhances your brand and logo as a whole. This includes building and maintaining relationships between brand, logo and consumer, as well as marketing brand attributes - the qualities people think of when they imagine your brand. This includes developing brand marketing strategy, brand types, brand awareness, brand equity, brand relevance and brand awareness.
Just as people have their own unique combinations of personality traits, so do brands. Attributes are recognisable characteristics that consumers see as part of a brand. These can include the name and tagline, colours or even music or sounds that are often associated with the brand.
Furthermore, attributes can also be the feeling that a brand evokes. Just think of the two heartbeats at the end of an Audi ad... what does that trigger in you?
