Web designer Lucerne
Web designer Lucerne - creativity meets professionalism
What makes good web design? What makes good web design?
Since the creation of the first website in 1991, web design has evolved enormously. Today, there are more than one billion active websites on the internet and the number is growing steadily.
As an experienced web design agency, we at HellYes use state-of-the-art technologies and innovative concepts to create unique and appealing websites for our clients. As web designers for the Zug region, we are proud to also work for clients in Lucerne and the surrounding area. If you are looking for a reliable and professional web designer for your project, you have come to the right place.
Our web designs are an artistic and/or functional expression of content on a website. The challenge of a website is to plan and arrange the content and structure so that it is shared, accessed and understood online with the world. Our web design is a combination of aesthetic and functional elements that determine the look and feel of your site, such as colours, fonts, typographies and graphics. The structure and psychology of the website takes into account the customer journey, or customer experience, and the user experience, or UX, customer experience on the user interface, or UI, user interface.
Nowadays, it is the basic requirement for every business - no matter how small or large - to have a website. With our web designs, we work with you to set one of the cornerstones of your online presence and search engine optimisation with Google.
As a web agency and web designer, we continue to develop relentlessly in order to offer you and your customers the best possible and most up-to-date online experience in web design. This includes any kind of eCommerce, i.e. shops and webshops, as well as the development of online mobile apps and custom-made software solutions.
We support and advise web agencies and software developers in the further development of their UX/UI in order to provide a pleasant and appealing online or app experience for the growing demands of visitors and users. For owners and visitors alike, it is important to experience an all-round smooth web design and support. Your website, shop or even your online contact and support will be better found through search engine optimisation and GoogleAds and positively influence the course of business.
At HellYes, you will meet an experienced agency team of web designers, content creators, UX/UI experts and SEO/SEA/SMM professionals who will bring all their knowledge and expertise collaboratively to your online creation process.
Our goal is an overall web design process that is second to none and fills your customers with trust, curiosity and enthusiasm. That is our focus.
For us, there is actually not much difference in web design between web design and website development, because for us both are very closely connected - but unfortunately are wrongly used as synonyms. For the user or in the adaptation for the owner, there are sometimes serious differences.
- Web design refers to the visual design and experiential aspects of a particular website.
- Website development refers to building and maintaining the structure of a website and includes more complicated coding systems, software development to full custom programming of features that ensure the website functions properly and achieves the desired effect.
For the creation of Web designs we normally use the following tools and programming languages for development.
- HTML or HyperText Markup Language is a programming language used to create the front-end of websites. It is written to contain the structure of a web page and is translated by web browsers into the web pages we see online.
- CSS or Cascading Style Sheets is a programming language that contains all the relevant information for displaying a web page. CSS works with HTML to shape the style and formatting of a website or page, including layout, fonts, spacing and more.
- CMS or a Content Management System is computer software that manages the digital content of a website. At HellYes we rely on WordPressbecause its unsurpassed SEO performance makes it the best example of a CMS that acts as a user-friendly system for developing website content.
With search engine optimisation (SEO), products & services can be positioned in a targeted manner and the right keywords can be found organically.
Through the right use of search engine advertising, your potential customers what they really want to see.
Social media marketing is important for connecting with your target audience, offering unprecedented opportunities in FMCG, eCommerce and recruitment.
Our creative web design services help you position your company's image in the Internet marketplace with style and technology.
We not only develop your online shop, but also bring a whole range of know-how and experience from many "best practices" to the project.
Specific software transformed - through the automation of individual processes, operations to the development of state-of-the-art platforms.
-Swiss web design -Swiss web design
The right web design for your service or product. The right web design for your service or product.
We focus on your personal and business requirements and provide expert advice on developing your sales and engagement optimised web design solution.
The design, the structure, the layout, the content, the graphics and sometimes also the necessary dramaturgy all have only one goal:
Inform, inspire, convince and persuade your customer to purchase or contact you.
When conceiving the web design, you should ask yourself the following questions.
- Who do I want to address?
- What do I want to achieve?
- How do I want to be perceived?
- Do I want to follow a certain trend?
- How do I want to stand out from the crowd?
- What is my USP or unique selling proposition?
- Which design suits me and authentically reflects me or my company?
- Do I need components made individually for me?
- Do I also have products that I want to sell? Then I need an eCommerce-capable webshop.
- And finally - what is my budget?
Here are some examples:
- An architect must distinguish herself through her professionalism, the information on her website and her references. Her goal is for the website visitor to make a consultation appointment with her.
- A cosmetics shop provider must consider in which presiclass his products are and which target group he is addressing. The design and images of the webshop must embody the quality, origin and pricing of the products in order to convince potential customers.
- For a young start-up that sells expensive, customised bikes as a customised bike shop, it needs a combination of on-site advice, but also a custom-built configurator to give customers the opportunity to assemble their really own bike live and directly and order it immediately.
Learn the rules like a pro so you can break them like an artist. Learn the rules like a pro so you can break them like an artist.
Lively web design for more customers and higher turnover. Lively web design for more customers and higher turnover.
For web designs, our experienced web designers actually always use WordPress as the basic CMS - unless there are really very special customer requirements that force us to deviate. WordPress is currently considered the gold standard in web design, as it is very well indexed by search engines and can be independently managed by our customers after completion. Of course, as an agency, we are happy to support you with hosting and ensure that your website runs smoothly online and with all other technical issues.
After the order, we create a mock-up for you, i.e. a design draft, according to your wishes and ideas or according to your information about which other websites you like. These designs are made individually for you. For this, we use first-class design software tools such as Figma, Photoshop and XD and create wireframes, custom functions and design elements for you. Depending on your business needs, we develop the design and features that work best for you.
To understand what distinguishes good web design from bad web design, it is important to know the different influencing factors.
As a web agency, we follow concrete design principles to create a simple, factual, informative, impressive, emotional, eccentric or artistic design for you.
These principles are also used by painters, artists and designers to emphasise the visual qualities. In this way, the entire page layout has a completely harmonious appearance. Of course, these are not strict rules to follow, but rather guidelines of web design - which we are also all too happy to break...
- Balance and equilibrium.
- Contrasts and opposites.
- Emphasis and emphasis.
- Movements and animations.
- Sense of repetition.
- Page layout and structure.
- White space and emptiness.
- Unity and harmony.
Visual balance and equilibrium means that none of the elements in a single composition should be too dominant. We apply this to your web design by drawing an imaginary line through the middle of a web page and arranging the elements so that the visual weight is equal on both sides.
There are two main ways we achieve balance in your website.
- Symmetrical equilibrium.
This means that the visual weight is the same on both sides of the line and is arranged like a mirror image. Applying this to your web design can create feelings of balance, beauty and consistency. - Asymmetrical balance.
This is when the visual weight is the same on both sides, but the composition and order of the elements vary (i.e. no mirror image). A balanced asymmetrical design is considered a modern approach and creates a more dynamic experience for the viewer while maintaining a harmonious composition, such as www.hellyes.ch.
We use contrasts to influence the arrangement of juxtaposed elements in a way that emphasises their differences.
- dark and light
- smooth and rough
- big and small
When contrasts are in the picture, their dramatic and exciting qualities can captivate visitors as they scroll through your website.
The principle of focus reminds us that not all website elements are the same. Whether it's your logo, a call-to-action (CTA) or an image.
If there is something on your website that visitors should notice first, we highlight it using bright colours, animations or size. This way, your website visitor recognises that it is the dominant aspect in our composition.
In web design, it is the movement that leads the visitor from one element to the next.
By deliberately choosing the sizes, directions and sequences of elements on your website, we control your visitor and potential customer through web design alone.
Using so-called heatmaps, we can analyse the movements of the viewer and thus consistently steer them through your website to the desired destination.
By sense of repetition we mean the repetition of elements to create emotion, consistency and recognition or to reinforce certain messages.
The repetition of features such as your logo, your brand colours, including complementary colours, and the use of the same font strengthen your brand identity and create a stronger positioning of your presence online through long-term recall.
If we were to place your logo or the name of your company hidden at the very bottom of your homepage, this would be an example of really badly structured web design.
Can you imagine why?
First-time visitors to your website would have to scroll all the way down to find out who you are or what you actually offer.
Through our best practices and experience in page design and structure, we know how to make the most of the most important content.n your website prominently and manoeuvre and navigate your website visitors through your website to achieve the highest possible chance of interaction.
In art and design, any area of a composition that is free of visual elements is called white space - *cough cough* - even if it is usually not actually white.
Sometimes it is more difficult to say something with a few words, pictures or videos than it is to say it long and wide, to formulate it and to go through it in detail.
It may not seem that important to you, but paying attention to it is especially important. The conscious arrangement of white space in web design gives the visual elements of a website room to breathe.
The white space in our web designs also helps to reinforce, multiply or even potentiate our other design principles.
Unity and harmony arise from the collaborative combination of all the design principles we incorporate into your website or webshop.
Ideally, we create a harmonious web design composition with the aim that your visitors are not overwhelmed or confused or turn away from your website.
It is our good fortune that we have had the privilege of creating hundreds of designs and have thus gained some understanding of how to achieve a consistent web design.
We ensure that every aspect of your website plays a valuable role in its function and performance to fulfil its most important purpose.
Web design makes complexity so simple. Web design makes complexity so simple.
Our planning of the layout of your website is like the Determination of the foundationbecause it determines the arrangement and order of the visual elements on each page of your website or shops. This crucial step in web design plays a role in the visual appearance of a website, its usability, its findability on Google and the reinforcement of your message.
We advise you on the choice of your layout and take into account your inspirations, ideas and personality.
- Goals
- Structure
- Industry
- Message
- Target group
- Information
- Type of content
- Pictures or videos
- Product or service
- eCommerce or booking tools
You will never receive an off-the-shelf solution from us, because even in web design there is no "one size fits all".
Common layouts - we can do that too.
There are many tried and tested website layouts and structures. These usually feel familiar to users from the first moment because they build on their existing expectations or previous experiences with other websites or shops. This automatically results in an intuitive, user-friendly interface.
Individual layouts, structure supported by content - that's what we like to do best as a web agency.
We think about the customer journey and how you want to be perceived. Our web design should support and reinforce your service, product and branding. We put the focus where it makes the most sense for you. For example, an eCommerce shop design needs space and focus for the products, while a photographer's website maps communication through concrete images. Every piece of information needs to be conveyed in a structured and clearly understandable way.
We are not afraid of perfection - since we never achieve it anyway. We are not afraid of perfection - since we never achieve it anyway.
Function follows design. Function follows design.
The functionality of a website or shop essentially refers to how you want your website to function - from its speed and usability to the specific actions that should be performed on it.
The development of all functions in web design has undergone a rapid change. In light of this advancement in web design, we are constantly educating ourselves and keeping up to date with the latest trends and developments. It is in your best interest that we use the most modern tools available to ensure that all our websites work well, are understandable and easy to use.
- Navigation
- Speed
- SEO
- User Interface UI
- User Experience UX
- Adaptive design
- Responsive design
Most web designs consist of several pages and elements that can be viewed or used by the visitor. Website navigation allows visitors to find the pages they want once they have arrived on your website.
Adding a navigation menu to your design is the best way to provide visitors with smooth navigation. A website menu links to multiple elements on your website and helps users navigate between different pages, contact, support and other sections.
Depending on the design of your website, you can choose between the following types of menus:
Classic navigation menu.
This popular menu type is located in the header of the website and is displayed as a horizontal list.
Fixed menu.
Also called a fixed or floating menu, this menu stays in place as visitors scroll down the web page.
Hamburger menu.
A hamburger menu is an icon consisting of three horizontal strips that opens a full menu when clicked.
Dropdown menu.
A menu in which a list of additional elements opens as soon as the visitor clicks on one of the elements or moves the mouse pointer over it.
Sidebar menu.
A list of menu items located on the left or right side of your web page.
Speed measures how quickly your website fully loads after a visitor enters it. Nobody, especially in our increasingly fast-paced society, likes a slow website.
It must function at high speed. In fact, studies show that the bounce rate increases by 38 % when the loading time of a web page exceeds 3 seconds. No matter how pretty the web design, you can't compete if you don't offer your visitors the smoothest browsing experience possible.
Many factors can affect the loading time of a page; some are related to the visitor's own device or internet connection, others to the website they are trying to access. Today, there are best practices and tools that you can use to check the performance of your website and improve the loading speed of its pages.
Google Pagespeed or the Core Web Vitals Check from Google shows the "Largest Contentful Paint" and the associated loading time. We always keep an eye on your loading times.
SEO, or search engine optimisation, is the process of optimising your website to rank well in the search engines. Since it plays a big role in the success of your website, it should be dealt with here along with the functional elements. The more people can find you on Google, the more visitors you will have on your website.
Although SEO is an ongoing task, there are steps we can take for you to improve your website's performance from the start. With HellYes SEO solutions, we leave nothing to chance.
There are a number of general SEO measures that we take before your website is published for the first time. In addition to the most meaningful and Google-optimised domain, these include complete alt texts, meta information and meta descriptions, etc.
Since the explosion of computer use in the 1980s, the technology industry has constantly explored how people can better interact with technology. This is the practice of UX design - or user experience - and when applied correctly to web design, it can have a big impact on your potential customer's customer journey.
UX also inevitably includes the UI - the user interface. The aim of UX/UI is to create a user interface that is as comprehensible and user-friendly as possible in order to guide the user on his journey of discovery of your products or services to the destination in the best possible way.
HellYes is involved in numerous software developments and advises game, app and programme developers on how to design the most attractive UX/UI possible. While our UX/UI designers deal with these aspects of a product, they are also involved in looking at the big picture to find ways to perfect and develop the products branding, design, usability and function.
At HellYes, this process ensures that a website includes quality interactions, content, products and services by continuously optimising the following factors.
- Understandable
- Usable
- Findable
- Credible
- Interesting
- Accessible
- Valuable
About 80% of today's online traffic happens via mobile device, so we always think of all our web designs from the smallest to the largest screen. It's harder to display something fluidly and skillfully in a small space. There are two types of styles that make it possible to transfer a web design from the mobile version to the desktop version.
Adaptive design.
Adaptive design means creating different versions of the same website, each of which can adapt to a different screen size or browser width independently. This is useful for browser applications, which can of course be displayed completely differently on the desktop than on mobile and therefore require their own infrastructure depending on the screen size.
Responsive Design.
At HellYes we always work with responsive web designs based on WordPress, WooCommerce, Shopify or other systems. This means that websites are created with a flexible grid. This creates a dynamic and fluid look that depends on the size of the screen and the orientation of the device it is viewed on.
Structure and attractiveness is no coincidence. Structure and attractiveness is no coincidence.
The visual elements of a website are just as important as the functional qualities and shape the overall image. From colour schemes to fonts to videos - these details play a role in the user experience and the design of your offer and brand, and in your search engine optimisation.
- Header - the header
- Footer - the footer
- Colour schemes
- Typographies
- Background graphics
- Visual language
- Animations
A header is the top section of a website and the first thing visitors see when they arrive at your website. In this strategic location, a header is usually used to display a navigation menu, the company name, a logo or contact information.
A footer is located at the bottom of the page and is fixed on every page of your website. As it is the last thing visitors see, it is a good place to add and repeat important information they may have missed without taking up too much visual space.
The footer is also a common place to add contact details, Google Maps, an email sign-up bar or buttons for your social media accounts.
When it comes to web design, your colour scheme sets the tone for your website. Not only that, the strategic use of a brand colour scheme can play a key role in strengthening your online branding.
We advise you on the colour scheme.
Primary colour.
The primary colour is the colour that is most dominant on your website.
Secondary colour.
This colour is used just as consistently, though more sparingly, than the primary colour.
Accent colours.
Now it's getting sophisticated. Accent colours bring that certain something to your wesbsite to highlight certain details.
Typography refers to the visual aspects of type, such as the choice of font and the arrangement of text. Typography is an often underestimated component of web design and is used to complement the aesthetic style of the website or to reinforce the written messages of your website.
Choosing the right font for your website is almost as important as the words themselves. We recommend typography and fonts that are easy to read and fit the style of your web design. Last but not least, it is important that the font is readable and indexable by search engines like Google or Bing.
Analogous to your website's colour schemes, we choose primary, secondary and accent fonts to control the way your website visitors experience the content.
The website background plays an important role in web design as it sets the tone for your page. Whether static or animated, monochrome or structured - the background is what visitors consistently follow when scrolling.
We can use any image or video as a background for your website, use a brand colour, choose a trendy gradient background or a minimalist design. Always with the aim of supporting the design and message of your website in the best possible way and attracting the attention of your visitors without being too distracting.
One way to add excitement to a background is to implement scrolling effects, parallax effects or animations.
In just a few seconds, the visual language of your website can reinforce the message you are sending to your visitors. By using the right visual language, we reinforce the focus on your services, your products or the location of your company.
Through images of company events, employees and locations, we strengthen your external perception, your branding and give your website authenticity and credibility.
HellYes has access to millions of licensed or even royalty-free images and videos to make your website individual and visually attractive.
Due to ever faster loading times and internet bandwidths, the trend is increasingly towards moving images, animations and videos.
Our web designers create unique web designs that stand out from other websites. In doing so, we often take the path of fusing different industries or untypical animations.
Always with the aim of controlling the experience and actions of your users. We build animations into your website and achieve a dynamic and attractive experience for your visitors.
- Arrows for orientation
- CTA buttons
- Charge imitations
- Light boxes
- Transitions
- Pop-ups
Maintenance and upkeep of your website. Maintenance and upkeep of your website.
Developments and trends in web design are advancing rapidly and so new functions, tools and solutions are being introduced all the time.
The downside of this fast-moving world is that your website needs to be continuously updated and managed, otherwise it can lead to errors or interruptions.
HellYes offers you as an agency an affordable hosting, email and maintenance package so that your website is always up to date and you can enjoy your web design for a long time.
Outdated or inaccessible content can negatively impact your search engine performance on Google and Bing.
We continuously check the quality and timeliness of your website to ensure that there are no errors, that everything is working properly and that your information is up-to-date.
Sustainable web design. Sustainable web design.
We look forward to supporting you with your creative and sustainable web design.
As a digital marketing agency, HellYes has its finger on the pulse of trends and developments in web design Lucerne and we are constantly on the lookout for novel, innovative and disruptive designs.
We love to see how proud our clients are of their unique web designs - from 1-person businesses, to scaling startups, to well-positioned large corporations.
If you are looking for an experienced web designer in Switzerland to help you design and implement your website, then you should contact us. As web designers in Lucerne and the surrounding area, we offer you suitable solutions that meet your requirements and goals.
